Brand Case Study: Ted Baker

“The OAR helps identify potential collaboration opportunities between brands, particularly small to medium size fashion brands.”

Ted Baker shows its commitment to transparency

Over the past few years, Ted Baker has been increasing its focus on mapping its supply chain to ensure the brand gains greater visibility into where and how its goods are being produced. Ted Baker wanted to show its customers and external stakeholders that the brand is truly committed to being more transparent.

The OAR has helped to precisely map Ted Baker's first tier suppliers and provides the brand with visibility of its facilities, which it shares with industry peers.
Publishing Ted Baker's direct factory list on the OAR and then pulling it into an Embedded Map on their website provided a simple, cost-effective and easy solution to help any person or organization find out where their products are made.

Image shows the logo of Ted Baker.

Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between.